Published in Digital AV Magazine , AV Integration
Can technology become architecture? The remodeled Cajasiete headquarters in Santa Cruz de Tenerife proves that it can. From a majestically opening lobby to a completely renovated auditorium and press room, the project combines innovation, design, and state-of-the-art LED technology that transcends the purely corporate. A lobby that redefines space The main feature is a wraparound column 6.56 meters high, 4.16 meters in circumference and 1.32 meters in diameter, composed of a
circular LED screen Tflex pitch 1.8mm, integrated with a
Ufix Avant 1.8mm ceiling LED screen of 4.8 x 5.1 meters.
Each ceiling module incorporates additional safety straps, designed to ensure stability and prevent falls. Both screens are framed within a custom-made circular structure that provides a spectacular finish. The entire system is complemented by an automated system with
Novastar equipment , which precisely controls every power-up, brightness, and visual transition.
Behind this intervention is a process of nearly two years of joint work between
AVisuales as AV integrator and
Charmex, provider of the entire customized solution, from the initial concept to the final configuration and commissioning.
“We have listened to the needs of the end customer and have taken care of the entire process: study, consulting, engineering, design, industrial manufacturing of structures, planning, installation, connection, automation, configuration and commissioning,” explains Gerardo Alonso, CEO of AVisuales.
He adds, "Every LED project is a prototype. In this case, the circular structure had to be integrated into a pre-existing building, adapting to its geometry while maintaining the essence of the whole. With a rather novel and elegant design, it brings technological innovation. This project was a real challenge: calculating the weight and loads of the circular structure required meticulous engineering work."
Custom-made with the
Traulux range, these creative LED displays not only inform but also transform the space into an architectural element: a light sculpture that defines the building's character and draws the eye to the project's heart. The 320 x 160 mm
Tflex 1.8 modules incorporate magnets that attach to cabinets specifically designed for installation, ensuring precise and reliable assembly.
Traulux creative LED displays bring the client's imagination to life, designing completely customized solutions. Every detail is evaluated to ensure the stability of the installation, demonstrating that Traulux's flexibility brings not only creativity but also technical reliability.
The result: 533 flexible modules in the column and 120 Ufix Avant 1.8 cabinets in the ceiling, carefully assembled, each integrated into a circular metal structure designed from scratch to support the weight and curvatures of the piece.
