Published in: ITReseller - DigitalAV Magazine
To achieve different, dynamic communication, Farmacia Avenida de La Paz has brought in Samsung indoor monitors and Traulux outdoor LED displays. Two years ago, two 55-inch Samsung vertical displays were installed behind the customer service counters, all managed with Samsung’s MagicInfo content software. Thanks to the excellent response from customers, last year a 1.5x2 metre Traulux JFIX LED display was added in one of the windows overlooking the roundabout towards El Corte Inglés in El Bercial and Getafe hospital, which mark the boundaries of the neighbourhood.
These displays are used as digital signage, establishing direct communication with the customers who come to the pharmacy and providing health advice and commercial messages. The main goal is to create an atmosphere that integrates the pharmacy into its surroundings and brings it closer to them. The displays are used intensively, seven days a week and 12 hours a day. On average, around 1,750 people visit the pharmacy every week.
Advised by IT Plus, an AV integrator specialising in solutions for the pharmacy IT ecosystem, and Charmex, they fitted Traulux JFIX displays in the shop window. With a brightness of 5,000 nits, these panels designed for outdoor use are ideal both for outdoor installations and for indoor installations that require high brightness, as is the case of the Farmacia Avenida de La Paz shop window.
"Since we introduced these displays, we have adapted our pharmaceutical messages to this digital medium," says the pharmacy team. Among the most significant improvements they have seen is the ability to reach further in their communication with the public, as the screens allow them to extend their messages beyond the physical limits of the pharmacy. They have also managed to establish a different, direct and dynamic form of communication with customers both inside and outside the pharmacy.
To install the display in the shop window, the design was adapted by creating a plinth/cabinet that supports the display and matches the look of the pharmacy and its location.
The two Samsung indoor displays, meanwhile, replaced earlier ones with low image resolution. The choice of these products was based on the recommendation of the pharmacy’s IT manager. Among the advantages they have seen since the installation are greater visibility and a better-quality visual impact.
"We now have the ability to provide more information and commercial messages, both inside and outside the pharmacy. In the digital world we live in, communicating with customers requires dynamism, movement, versatility and speed, and thanks to these displays we have achieved it," says the Farmacia Avenida de La Paz team. They also express their wish to keep exploring new forms of communication.
With its innovative approach and the addition of digital displays, Farmacia Avenida de La Paz has managed to strengthen its presence in the community and build a closer connection with its customers, offering relevant information and promoting its commercial offering effectively.
