Point of sale

LED displays at the point of sale let you show promotions, new arrivals, product information and brand content inside the shop. They can be installed at entrances, on walls, in display areas or near the tills to accompany the customer along their journey. The format and content should be adapted to the location, the viewing distance and the communication goal of each area.

LED digital signage lets you update messages without replacing printed posters and communicate offers or launches through images, videos and animations. With a compatible management system, it also lets you schedule content by time of day or area of the shop. It can help highlight products, explain their features and reinforce brand identity; its effectiveness depends on where the display is placed and on how clear and relevant the messages are.

The choice of an LED display for retail depends on the space available, the ambient light, the viewing distance and the content. A fixed-installation LED display can be built into a wall, while an LED poster offers a portrait format for promotions or product information. If you need to keep some visibility through a shop window or glazed surface, a transparent LED display such as T-GLASS may be worth considering. In every case, the mounting, power and maintenance requirements should be checked.

LED posters on a mobile stand let you move your commercial messages around according to campaigns, product layout or the needs of the shop. Their portrait format is useful for showing promotions, new arrivals and product information in different areas. How easy they are to move depends on the weight and stand of the model; each location needs a power supply, stability and clear walkways.

A fixed LED display is the right choice when you want a permanent location built into the wall or the shop design. A mobile LED poster brings flexibility when you need to move your communication between entrances, sections or promotional areas. The choice depends on the space, the image size required and how often the layout of the point of sale changes. Both solutions can be combined.

A shop can combine fixed LED displays for brand content or general campaigns with LED posters for promotions in specific areas. This layout lets you tailor the messages to each stage of the customer journey. If you want to manage everything from a single platform, check that the players and control systems are compatible.

Content for LED displays at the point of sale should be clear, short and suited to the viewing distance. It is best to highlight one main message, use legible text and show images that help identify the product or promotion. On LED posters, the content should be adapted to the portrait format; on fixed displays, to the proportions and resolution of the installed surface.