Monopole

A digital monopole is an advertising structure raised on a single pole that carries one or more LED displays to show adverts and information outdoors. Unlike a structure with printed posters, it lets you update the content digitally. The size, orientation and configuration of the displays are defined according to the location and the distance from which the messages will be viewed.

An LED monopole lets you alternate adverts, schedule campaigns by time of day and update messages without replacing printed posters or physically working on the advertising surface. It can also show images, video and animations where the use and applicable regulations allow it. These functions make it easy to share the structure between different campaigns and adapt the communication to promotions, seasons or events.

Installing an LED advertising monopole means studying the location, the viewing distance, the orientation and the ambient light to define the size, pixel pitch and brightness of the display. The project must also cover the structural and foundation calculations, wind loads, power supply, connectivity and access for maintenance. Before installing it, check the permits and conditions that apply to outdoor advertising at that site.

The size and pixel pitch of an LED display for outdoor advertising should be chosen according to the viewing distance, the space available and the content to be shown. A smaller pixel pitch gives more resolution on the same surface, but the choice should be matched to the detail the audience needs to perceive. Text, logos and messages should be designed to be legible from the intended viewing positions.

The adverts on an LED monopole can be updated remotely when the display has a compatible playback system, connectivity and management platform. This set-up lets you send content and schedule campaigns without travelling to the installation. The monitoring functions, user permissions and scheduling available depend on the system chosen.

The brightness of an outdoor LED display can be adjusted if its control system supports this function. Depending on the configuration, the adjustment can be made manually, on a schedule or with a compatible ambient light sensor. This lets you match the output to the surrounding conditions and avoid excessive brightness at night.